L. Frank Baum's The Life and Adventures of Santa Claus, a 1902 children's book, Further popularized Santa Claus. Much of Santa Claus's mythos was not set in stone at the time, leaving Baum to give his "Neclaus" (Necile's Little One) a wide variety of immortal support, a home in the Laughing Valley of Hohaho, and for the reindeer, who Could not fly, but leapt into Enormous, flight-like bounds. Claus's immortality was earned, much like His title ("Santa") Decided by a vote of NaturallySpeaking Those immortal. This work Also Established Claus's motives: a happy childhood among immortals. When Ak, Master Woodsman of the World, exposés him to the misery and poverty of children in the outside world, Santa strives to find a way to bring joy Into the lives of all children, and eventually Invents toys as a principal means.
Images of Santa Claus were popularized through Haddon Sundblom's Further depiction of him for The Coca-Cola Company's Christmas advertising in the 1930s. The popularity of the image spawned urban legends That Santa Claus was invented by Coca-Cola Company or That Santa wears red and white are the colors Because They Used to Promote the Coca-Cola brand.Historically, Coca-Cola was not the first software drink company to Utilize the modern image of Santa Claus in its advertising - White Rock Beverages Already had a red and white overused Santa to sell mineral water in 1915 and then in advertisements for its ginger ale in 1923.In fact, Santa Claus had appeared Already in red and white on the cover of Puck magazine at the start of the century.
A man dressed up as Santa Claus fundraising for Volunteers of America on the sidewalk or street in Chicago, Illinois, in 1902. He is wearing a mask with a beard attached.
The image of Santa Claus as a benevolent character Became reinforced with its association with charity and philanthropy, Particularly by Organizations Such As the Salvation Army. Volunteers dressed as Santa Claus Typically Became part of fundraising drives to aid needy families at Christmas time.
In some images from the early 20th century, Santa was depicted as His Personally making toys by hand in a small workshop like a craftsman. Eventually, the idea emerged That he had numerous elves Responsible for making the toys, but the toys were still handmade by eleven Each individual working in the traditional Manner.
The 1956 popular song by George Melachrino, "Mrs.. Santa Claus", and the 1963 children's book How Mrs.. Santa Claus Saved Christmas, by Phyllis McGinley, Helped standardize and Establishing the role and character of Mrs.. Claus in the popular imagination.
Seabury Quinn's 1948 novel Roads draws from historical legends to tell the story of Santa and the origins of Christmas. Other modern additions to the "story" of Santa include Rudolph the Red-Nosed Reindeer, the 9th and lead reindeer immortalized in a Gene Autry song, written by a Montgomery Ward copywriter.
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